Corporate INFO




Mana Jantanayingyongl
Chairman of the Board of Directors

Dear Shareholders,

The year 2016 was another year that Master Ad Public Company Limited (“MACO”) stepped into the next stage of corporate development to grow continuously base on the business strength and be ready to become a leader in out -of - home media integrated with marketing communications channels through the management restructuring after the major shareholders’ structural changes on May 31, 2016 onwards.

Board of Directors, Chief Executive Officer and new Executive Directors has changed the strategy in expanding the network of Out of Home Media with significant development as follows:

Acquisition of the Out of Home Media business with media network covering all provinces of Thailand and the high potential location of Static Media that can be developed to a digital signage network in the near future by the acquisition Multi Sign Co., Ltd. in a percentage of 70% of the total shares, a total investment of 439 million Baht. This has resulted the Out of Home Media network of MACO GROUP has a total space of 120,000 sqm. with more than 2,000 locations.

Building trust and confidence in the growth of the Company, resulting that Ashmore, a large foreign fund, supported the capital increase by issuing new 334 million shares for Private Placement, representing 10% of the total ordinary shares issued at a price of 1.28 Baht per share, totaling 427.52 million Baht.

Partnering with Jupiter Smart Technology Co., Ltd. to introduce I Beacon Application to be installed at the bunting area under the BTS stations which are the business central is the heart of the capital to collect data, age, gender and daily habit of the media viewers to create value-added for trade and offer the services that benefit consumers and advertisers in the near future.

In 2016, the Company received the Investor’s Choice Awards 2016, which was honored with the disclosure and the equality of shareholders as the Company has received the a full scores of 100 points on evaluating the quality the Annual General Meeting of Shareholders (AGM) for 5 years consecutively. The Company, by the Board of Directors and the management, are committed to improve and develop the level of good governance by focusing on transparency and compliance strictly with the ethics.

On February 2, 2017, the Company received the Outstanding Company Performance Awards at the SET Awards 2016 as one of three companies that received this award.

By the end of the year, the Company has started “Vision 2021” as a strategy for the business in the next 5 years in order to create cooperation between the companies of major shareholders including VGI and Rabbit to step over from the traditional Out of Home Media leaders to be the companies dealing with digital media that integrate the application with the online media and other media effectively. At the same time, this will lead to sustainable growth, increase job opportunities and enhance existing capacity of the employees as well as create sustainable returns for partners and shareholders.

Another important event and subject to grieve of all the Thai people over was the loss of our beloved monarch, His Majesty the late King Bhumibol Adulyadej, on October 13, 2016. We, Master Ad Public Company Limited, would like to express our condolences due to his gracious mercy for the Thai people.

I would like to take this opportunity to thank the Board of Directors, the management and all the staff that worked tirelessly to achieve the Company goals as well as the customers and partners for the support throughout the year. Most importantly, I’d like to thank all the shareholders for the trust and confidence in the Company’s vision and management towards being the leader in Asia’s Out of Home Media business which is both solid and business sustainable. It is hoped that we will receive support from all of you continuously for a longer period of time.