Corporate INFO

Master Ad Public Company Limited (MACO) was established on 18 February 1988 with a registered capital of THB 0.6mn as a provider of production and services for entertainment business focusing on the Out-of-home (OOH) media. Billboard was our traditional business and continues to be the most utilised for OOH advertising. Later, the Company introduced the prism flipping technique- rotating 3 advertising displays in 1 board called “Tri Vision” into various sizes of billboards depending on the applications, locations and clients’ requirements.

On 29 September 2003, the Company converted into a public company limited with a registered capital of THB 125mn and successfully listed on the MAI stock market under the ticker symbol “MACO” and moved to SET listed companies in September 19, 2013 under services industry, media and publishing sector.

Throughout 28 years, MACO has been providing well-maintained services through 2,000 media sites nationwide under the concept of “Smart, Creative and Innovative” to emphasise on being “The leader in creative and innovative OOH media solution provider in Thailand”.

2016
  • May
    On 31 May 2016, VGI acquired an additional 375.0mn shares of MACO (or 12.46%), resulting in a total holding of 1,126mn shares (or 37.42%) in MACO.
  • August
    On 3 August 2016, Green Ad, a wholly-owned subsidiary of MACO, signed an agreement to acquire 70% in Multi Sign Company Limited (“Multi Sign”) with a total investment of not exceed THB 439.0mn. Multi Sign is an outdoor media company with a total network of 862 billboards nationwide. Consequently, MACO has secured its leadership in outdoor media with more than 2,000 advertising panels, presenting in all provinces of Thailand.
  • September
    • On 21 September 2016, The Extraordinary General Meeting (EGM) approved the increase of registered capital of MACO by issuing 334.0mn newly issued ordinary shares with par value of THB 0.01 per share for allocating to Ashmore OOH Media Limited (“Ashmore OOH Media”) at the price of THB 1.28 equivalent to THB 427.5mn in total.
    • On 28 September 2016, Green Ad’s Extraordinary General Meeting (EGM) approved the issuance of registered capital to the existing shareholders at pro rata to their respective shareholdings (Rights Offering) by issuing 99.0mn newly issued ordinary shares with par value of THB 5.00 and the total value of THB 495.0mn. As a result, the registered capital of Green Ad increased by THB 495.0mn from the existing registered capital of THB 5.0mn to THB 500.0mn.
  • October
    On 31 October 2016, 334.0mn newly issued ordinary shares of MACO be traded on Stock Exchange of Thailand(“SET”), resulting in the existing registered capital of 3,343.0mn shares.
2015
  • April
    MACO expanded its presence into an international market by establishing a wholly-owned subsidiary MACO Outdoor Sdn. Bhd. (Maco Outdoor) in Malaysia. Subsequently, MACO Outdoor invested 40% or THB 1.8mn in Eyeball Channel Sdn. Bhd. (Eyeball Channel), a provider of outdoor media advertisement services in Malaysia.
  • July
    • Acquired an additional 20% shares in MACO Rite Sign Company Limited (“MACO Rite Sign”) with total investment of THB 1.0mn, raising the percentage of shareholding from 80% to 100%. MACO Rite Sign is the equipment manufacturer established to carry out the production of Tri Vision for the Company’ services.
    • Disposed all of investment in Max Creative Company Limited, total amount of THB 1.5mn
2014
  • May
    On 12 May 2014, VGI Global Media Public Company Limited. (VGI) has become a majority shareholder of the Company after acquired 751.0mn shares or 24.96% of the total issued shares. The synergy between the companies provides advantages to VGI and MACO by initiating value added strategies and marketing plans for advertising campaigns that help promote and take both companies to be the leaders in the integrated advertising network in the country and across ASEAN.
  • September
    • On 26 September 2014, MACO changed the par value of the shares from THB 1.00 per share to THB 0.10 per share, to increase the liquidity of the Company’s shares trading on SET. MACO’s new shares have been traded with the new par value since 3 October 2014
    • In order to provide readiness and boost financial strengths and flexibility to the Company in proceeding future projects, MACO issued and allocated MACO-W1 of 752.2mn units to the existing shareholders at pro rata to their respective shareholdings (Rights Offering) at the ratios of the existing shares (par value) of THB 0.10 per share, and 4 shares to 1 Warrant MACO-W1 (4:1), increasing the amount of the authorized share capital to THB 376.1mn. MACO-W1 has been traded on SET since 14 November 2014.
  • October
    MACO acquired an additional 49% shares of Green Ad Company Limited (“Green Ad”) with total investment of THB 0.8mn, whose business is environmentally producing and providing billboard services, resulting in a total holding of 100% in Green Ad.
  • November
    Master & More Co., Ltd. (“Master & More”), MACO’s subsidiary, invested 80% or THB 4.0mn in Open Play Company Limited (“Open Play”) , a company that was granted a right to manage advertising in gas stations both inside and the exit areas of the PTT gas stations (Jiffy) nationwide.
  • December
    On 3 December 2014, VGI was appointed as advertising agency for MACO’ street furniture media over the period of 3 years (2015-2017). Street furniture media consists of various media types including the media installed at the BTS sky train stations’ columns (City Vision BTS), the major flyover bridges in Bangkok (City Vision Flyover), the toll gates of the expressway (City Grip Light Express) and the northern bus terminal (Mo Chit Station Media).
Year 2013
  • Increased the investment in Inkjet Images (Thailand) Company Limited by purchasing common share of 10,000 shares, thereby, increasing the shareholding from 33.33% to 50%
  • Sold out shares of Take A Look Company Limited totally 3,333,334 shares to Samart Multimedia Company Limited. Therefore, Take A Look Company Limited in no longer a subsidiary of Master Ad Plc.
  • Increased the registered capital from 174,999,563 Baht to 300,898,530 Baht and the paid-up capital is 300,896,950 Baht.
  • Master Ad Plc. received a complimentary NACC Integrity Awards 2012 from the Office of National Anti-Corruption Commission.
  • On September 19, 2013 moved from the MAI listed companies to the SET listed companies on Industry Services Sector Media & Publishing
  • Master Ad Plc. was selected as one of Asia's 200 Best Under a Billion, resulted from the search of top 900 companies across the Asia-Pacific region with the growth in both sales and earnings from 5 million - 1,000 million US dollars for the second year in a row.
  • Master Ad Plc. has won the Best Performance Awards from the SET Awards 2013, organized by the Stock Exchange and the Banking and Finance Journal on November 21, 2013 for the second year in a row.
Year 2012
  • Increased the registered capital from 125,000,000 Baht to 175,000,000 Baht and the paid-up capital is 174,999,563 Baht.
  • Improving the City Vision media at 20 BTS stations, a total of 188 signs with modern style to create a better distinction and add value to the advertising and the products and advertising.
  • Master Ad Plc. was selected as one of Asia's 200 Best Under a Billion, resulted from the search of top 900 companies across the Asia-Pacific region with the growth in both sales and earnings from 5 million - 1,000 million US dollars.
  • Master Ad Plc. has won two prestigious awards, including the Best CEO Awards, and the Best Performance Awards in MAI Stock Exchange at the SET Awards 2012, organized by the Stock Exchange and the Banking and Finance Journal on November 22, 2012.
Year 2011
  • Joint venture with Index Creative Village Public Co., Ltd., to set up Max Creative Co., Ltd. to provide promotional services and production of advertising media for both in and out of home advertisings, with a registered capital of 5,000,000 Baht divided into 50,000 shares of 100 Baht each. Master Ad Public Company Limited holds in the proportion of 50% and Index Creative Village Public Co., Ltd., holds another 50% stake.
  • In association with Index Creative Village Public Co., Ltd., Design 103 International Co., Ltd. and Design 103 Co., Ltd. To set up a joint venture company named Joint Venture Index D103 Marco to handle a contract made with the Department of Marine and Coastal Resources, Ministry of Natural Resources and Environment to design and arrange the exhibition area for Thailand in the “Yeosu International Exposition 2012” at the city of Yeosu, the Republic of Korea during the period from 12 May 2012 till 12 August 2012. Master Ad holds 20% stake.
  • Master Ad Public Co., Ltd. received the SET’s Top Corporate Governance Report Awards, in SET Awards 2011, as a listed company in mai with the highest score on good governance report.
Year 2010
  • Purchased 650,000 shares of Master & More Co., Ltd. from Clear Channel Pacific Pte. Ltd. making the Company the shareholder in Master & More Co., Ltd. of 2,000,000 shares, representing 100% equity.
  • Joint venture with We Big Co., Ltd. to operate Green Ad Co., Ltd. providing advertising services and contract manufacturing for on wall plants panel advertising media for both external and internal the residents, with a registered capital of 5 million Baht, divided into 1,000,000 ordinary shares of 5 Baht each. Master Ad Public Co., Ltd. held 51% and We Big Co., Ltd. held another 49% of shareholding.
Year 2009
  • Focusing on market and customer base expansion by creating value added and innovative specifically in terms of services in the new media, marketing promotions and activities, coupled with development of its service quality and existing advertising media to be accepted among and fully satisfy customers in collaboration with both local and overseas business partners.
  • Upgrading its ISO 9001: 2000 to ISO 9001: 2008, resulting in a more straightforward performances and more efficient and effective application to the corporate jobs.
  • Developing Master Ad personnel to strive for the highest standard so that their Company can become a leading company under the slogan, "Total Solution Provide."
Year 2008
  • Rite Sign ONM (Sweden) Co.,Ltd. Sold all 100,000 stocks to new shareholder. However, MACO Rite Sign Co.,Ltd. still has the right to manufacture Tri-vision driving mechanism by using technology from Sweden.
Year 2005
  • Increasing the investment in Take A Look Company Limited by purchasing additional shares, thereby, increasing its shareholding from 25% to 33.33%.
Year 2003
  • Increasing the Company's issued and paid-up capital to 125,000,000 baht. The Company was, then, transformed into a public company, expressing its readiness for selling its shares to the general public and being listed in the MAI stock market. The corporate shares were first distributed among investors on September 29, 2003.
  • Jointly investing with Rite Sign ONM (Sweden) Ab, Sweden in order to set up Maco Rite Sign Company Limited with a starting capital of 5,000,000 baht. In the joint venture, Master Ad PCL owned 80% of the entire shares. The establishment of Maco Rite Sign Co, Ltd. was mainly aimed to manufacture Tri-vision driving mechanism in place of importing such devices. For the benefits of Master Ad PCL, 50% of its capital for importing the tri-vision driving system decreased, whereby, Master Ad's market shares and incomes automatically increased.
  • Purchasing and holding 48.87% shares of Landy Development Company Limited. The benefit gained from such shareholding was the deployment of the new real-estate project located at the entrance of Soi Lad Phrao 19.
  • Jointly investing in Take A Look Company Limited with 25% shareholding.
Year 2002
  • Increasing the Company's issued and paid-up capital to 100,000,000 baht.
  • Pioneering the application of ISO 9001: 2000 granted by the United Registrar of Systems Limited (URS), England, into its billboard business operation in Thailand under the slogan, "Create Media with Quality"
Year 1996 - 2001
  • Expanding its business to cover other billboard types to provide its customers with a wider variety of technological options, such as Dyna Vision, Focus Display, City vision, Balloon, Airship, etc.
Year 1996
  • Co-investing with Inkjet Images (M) SD N BHD Company Limited (Malaysia) in establishing Inkjet Images (Thailand) Company Limited. The joint venture produced billboard both indoors and outdoors in various forms.
  • Co-investing with Master Clear Channel International Company Limited, a British leading billboard company, to form Master and More Company Limited. Master Ad PCL held 51% shareholding, valued at 10.20 million baht in capital. The purpose of this company's inception was to produce the billboard of smaller than 60 square meter in area.
Year 1995
  • Increasing the Company's issued and paid-up capital to 6,000,000 baht.
Year 1994
  • Increasing the Company's issued and paid-up capital to 3,000,000 baht.
  • Introducing the applications of engineering technology to billboard creation through theconstruction of Mono Pole and Double Pole in place of Steel Truss.
Year 1993
  • Introducing the device with new driving technology which allowed of displaying three slides per billboard as well as customizing turnover in all directions. For instance, Tri-vision billboards of both large and small sizes could be flipped over from left to right and top to bottom to serve specific purposes and sites.