Corporate INFO

Shareholding Structure of the Group

Master Ad Public Company Limited and the Group established to provide advertising services and production of advertising. Master Ad's primary revenue comes from the rent of advertising media, production of advertisements and provides fully-integrated services in term of idea “ Nationwide integrated OOH Media Platform” The shareholding structure and organization of the companies in the Group are as follow:


Nature of Business

Products or Services

The nature of the Group's products are services and Out-of-home Media production with a variety of styles, sizes, the installation location and presentation techniques in order to meet the needs of the market and different target customers. We provide the full service starting from consulting, media planning, production services and installation as well as the marketing activities including the maintenance of the media during the duration advertising.

The Company’s advertising business can be divided into 5 Categories as follows:

MEDIA

DESCRIPTION

1. BILLBOARD

Medium and large advertising panels located at high potential locations throughout the country.

2. STREET FURNITURE

Small and medium advertising panels located at the main roads, main intersection bridges covered business areas and communities including advertising panels located in the area of mass transit systems operated by both government and private sectors.

3. DIGITAL

Digital Advertising Media network with modern looks and technologies fulfilled brands and marketers’ requirements in reaching customers in wide area is capable of broadcasting your works abruptly.

4. OVERSEAS ADS

Overseas advertising media covering diverse areas in Asian Economic Community countries

5. CREATIVE OOH

Advertising media or items specially produced according to the need of clients can be divided into:

  1. MADE TO ORDER
  2. EVENT

1. BILLBOARD

1.1 LARGE BILLBOARD

Billboard is the most effective medium that has been developed to be a modern, distinctive and visual appeal with the installation in several areas such as along the expressway, on main streets, around town and communities in Bangkok and other provinces. A variety of structures helps create outstanding brand image for the product, catching the eye of the spectator such as the Monopole structure, Double Column structure, Steel Truss structure and others as required by the clients


As at December 31, 2016 the Company has 178 still billboards for its business. They are installed in various locations as follows:

Location

Unit

%

On main roads in Bangkok and its vicinity

135

76%

On main roads in the provinces

43

24%

Total

178

100%

LARGE BILLBOARD


1.2 NATIONWIDE BILLBOARD

Medium sized billboards that are installed at the key intersection of provinces around the country such as the commercial district and communities which have heavy traffic. This media can reach the target groups effectively. At present, there are 860 billboards in 70 provinces.

1.3 PTT POSTER

Light box media installed at PTT/Jiffy Gas Station. They are effective in reaching the target groups with high purchasing power at the nationwide gas stations along the main roads. The media is installed in the position that impacts the customers of the gas station. There are currently 262 billboards 139 stations of this media type.

NATIONWIDE BILLBOARD

PTT POSTER


2. STREET FURNITURE

Small advertising panels located near footpath or main roads that can be visible at eye level, targeted city people, working people in business areas covered the area of central cities including advertising panels at the area of mass transit systems operated by both government and private sectors.

2.1 CITY VISION BTS

Advertising billboard in Trivision Format of 4.00 x 2.00 meters installed at eye level around the stanchion under the 20 BTS Skytrain stations. The Company is the only operator allowed to installed the billboards around the stanchion under all Skytrain stations for a period of 18 years, a total of 188 billboards.

2.2 CITY VISION FLYOVER

Advertising media installed around stanchion of 19 major viaducts in Bangkok that attracts the audience with Trivision and light box that colors the main roads around Bangkok as well as the target audiences who walk the streets and sidewalks, a total of 316 billboards.

CITY VISION BTS

CITY VISION FLYOVER


2.3 GRIPLIGHT EXPRESS

Still light box media installed at the 21 toll gates of First and Second Stage Expressway, altogether 124 signs that cover the target audience of car users effectively.

2.4 MOCHIT STATION

Media in the area of the new Northern Bus Terminal consisting of 3 types of light boxes located inside and outside the Terminal as follows:

  • Main Entrance Light Box: 4 light boxes located at the front entrance of the first class passengers building
  • Ground Walkway Light Box: 2 light boxes located at the corridor from the bus stop and shopping arcade to the terminals
  • Escalator Head Light Box: 1 light box located above the escalator to the 3rd floor which is the passenger terminal to the northeast.

GRIPLIGHT EXPRESS

MOCHIT STATION


3. DIGITAL MEDIA

This is an advertising media that creates interactive recognition on all target groups.

Digital


4. OVERSEAS ADS

Out-of-home advertising media covering diverse areas in Asian Economic Community countries installed at major highways, downtown areas, business center and important places that can reach the target groups effectively.

OVERSEAS ADS


5. CREATIVE OOH MEDIA

Advertising media that is made exclusively according to customer requirements to meet the needs of all businesses such as construction of the large billboards, advertising design, interior design, display design and special events.

CREATIVE OOH